Truly Reclaimed: Introducing the label for real reuse

Salvo presents the Truly Reclaimed label, which assures that a product or batch of material is genuinely antique or reclaimed. The campaign helps you distinguish Truly Reclaimed from new products that are made to resemble the old, highlighting the environmental benefit of choosing materials that really are reclaimed for reuse.

Sister to the Salvo Code, a longstanding peer-reviewed community of businesses that meet high standards in responsible sourcing. Through Truly Reclaimed, you can discover a material's past life, reclamation rescue stories and the embodied carbon saved through reuse.

This video features the Antique Oak Flooring Company to show the potential of this label.


Part of London’s Circular Economy Week. Discover more at

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